The Transformation Model of Commnication in Cotrast to Transmission Mo Essay

The Transformation Model of Commnication in Cotrast to Transmission Model - Essay Example Communication takes place when a sender encodes a message and sends it through the communication channel which can be affected by noise or some sort of interferences. When the intended recipient receives and decodes the message then the intended person may or may not provide feedback as a result. The communication process completes once the intended receiver is able to decode or understand the sender’s message (Littlejohn, 2008). The transmission model of communication is a model which is designed for reducing communication to a process of transmitting information. This approach is also known as an informational approach to communication. This model was presented by Shannon and Weaver in 1949 which was discussed in detail by Chandler on one his text (Sudakshina). The transmission model consists of the following five elements: Any noise which interferes with the traveling message is a dysfunctional element which can either be internal or external. Internal noise arises from the receiver’s knowledge, attitudes and beliefs whereas external noise is which comes from other sources. These internal and external noises can strengthen the intended message or in other words, can weaken the intended effect. The alternatives to the transmissive models of communication are transformational or constructive approaches. These perspectives are designed in order to construct a meaningful message by initiators and interpreters rather than just simply transmitting (Werner Joseph Severin, 2001). Transformative Communication is an approach which is a creative communication process in which people are challenged, empowered and inspired to change belief systems and behaviors. All these transformations are done for facing challenges, discover prospects and opportunities in a changing environment. Transformative Communication is used to support daily activities, peace, conflict resolution, empowerment, healing and more. (Swartz, 2008) Transformative Communication was developed by  Marshall Rosenberg with the sole intention of creating peace through speech and communication.